SoftServe
Annual Summit 2025
Science Museum
The vision
SoftServe partnered with equip Event Services to bring their Annual Summit 2025 to life at the Science Museum’s Smith Centre and Flight Gallery. The goal: create an immersive, brand-led experience that made a lasting impression, while celebrating innovation in an iconic London venue.
Our approach
We welcomed guests with a custom-built registration desk and branded entrance panel, crafted from painted twin-wall acrylic and self-adhesive vinyl setting the tone from the very first step.
Inside, a bespoke stage design featured curved panels and integrated 3D branding to mirror the entrance aesthetics. Dual screens and focused lighting created a clean, modern presentation space with subtle visual impact.
As main sessions wrapped, our team transformed the Flight Gallery for the evening reception. Using pipe and drape, we guided guests through a carefully staged journey beginning with welcome drinks and culminating in a dramatic dinner reveal.
Lighting was suspended from the elevated walkway to remain unobtrusive while showcasing the venue’s striking exhibits. Wireless uplighters in SoftServe brand colours brought atmosphere and cohesion to the entire space.
Client reflections
SoftServe described the event as “seamless, immersive, and on-brand from start to finish.” The integration of technical precision, creative design, and careful space planning delivered a standout experience for both attendees and organisers. Our long-standing collaboration with the Science Museum team ensured flawless execution throughout.
Sustainable impact
Sustainability was a key focus. We incorporated reusable scenic elements, energy-efficient wireless lighting, and a streamlined technical setup to minimise power and rigging needs. Close coordination with the venue reduced transport requirements, aligning with SoftServe’s sustainability values and ours.